razorshapes:

The Color Run

With the slogan “5 kilometres of colour madness”, this awesome event is less about a race (it’s not timed) and more about spending the day celebrating colour, family and friends. The only requirement is wearing a white shirt and being game to be covered in vivid hues. Throughout the run, participants are doused in bright pigments (food grade cornstarch that is 100% natural and safe). Each kilometre is focused on a specific colour – 1k is yellow, 2k is blue, 3k is green, 4k is pink, and the 5k finish is a “Colour Extravaganza” where a rainbow of hues are thrown with joy. The 2012 Colour Run is currently touring through 20 U.S. cities (see the list here). [via]